Bayern München Features Special Kit Change in Bundesliga Clash with BVB

In the highly anticipated Bundesliga match-up against BVB, Bayern München will be sporting a small but significant change to their home kit. The familiar “T” logo of Bayern’s main sponsor, Telekom, is temporarily altered—replaced by the word “Unlimited” prominently displayed across the chest.

This change is part of Telekom’s strategy to highlight their mobile plans offering unlimited data. Given that this match reaches an audience in over 200 countries, it presents a golden opportunity for Telekom to showcase their brand message to a vast audience.

Telekom has held the position of Bayern’s main shirt sponsor since the 2002-03 season, underlining a long-standing relationship with the club. Their sponsorship deal with Bayern is set to continue through to 2027.