Tubi's Super Bowl 59 Ad: Embracing the Unique with a Heartfelt Cowboy Tale

Tubi remains true to its playful and quirky branding by delving into a heartfelt narrative in this year’s Super Bowl ad. The spotlights are on a cowboy and his unique flesh-made hat, bringing the charm to Tubi’s Super Bowl 59 ad campaign. Under the theme “If It’s In You, It’s In Here,” Tubi reveals its final Big Game spots, enhancing its innovative advertising strategy.

The ad campaign consists of two eye-catching promos—a 60-second and a 15-second spot—both crafted by Mischief @ No Fixed Address. They introduce audiences to a boy who, quite literally, wears a fleshy cowboy hat on his head since birth. The narrative kicks off with a pregnant woman having an ultrasound, discovering her baby already has an affinity for Westerns. This baby grows up, bearing his unusual cowboy hat, facing ridicule at school, but ultimately finds a place where Westerns are appreciated, encouraging everyone to embrace their passions.

Tubi’s comprehensive campaign extends beyond TV spots, incorporating outdoor influencer collaborations, ads featuring authentic cowboy ballads, and a special microsite, MyTestTubi. This site is dedicated to providing genre-tailored recommendations. Nicole Parlapiano, Tubi’s Chief Marketing Officer, emphasized that the commercial is a reflection of Tubi’s bold evolution over the last ten years as they’ve cultivated a varied, ad-supported content library.