Thailand’s Pop Culture Tourism Dilemma and Lesser-Known Destinations
Thailand is no stranger to tourism fueled by pop culture. We’ve seen island havens and historic temples become inundated by the allure of Hollywood and popular TV shows. Despite this, the country offers a trove of undiscovered islands, serene landscapes, and ancient sacred sites waiting to be explored.
The ‘White Lotus’ Impact on Thai Tourism
Just like the notorious characters in “The White Lotus,” the effects of the show are inescapable. With the series’ second season set along Sicily’s scenic coastline, fans soared to Taormina, hungry for the luxurious Four Seasons San Domenico Palace. Fast-forward to the new season bringing a spotlight on Thailand, where places like Koh Samui’s Four Seasons see a rush for the opulent villas showcased onscreen, sometimes priced at $10,000 a night. As tourists pour into the country in droves, the Thai government recalls the past—specifically 2018, when it shut down Maya Bay on Koh Phi Phi for environmental rehabilitation after the location went viral post-1999’s “The Beach.”
Discover Thailand’s Unspoiled Landscapes
Although the nation anticipates a surge in tourists, Thailand’s natural beauty extends beyond famous landmarks. With more than 3,000 kilometers of coastline and over 1,400 islands, there remain countless secluded spots untouched by mass tourism, promising tranquil escapes without the high-end hotels—a true treasure for those seeking peace without the crowds.
Koh Phayam: A Remote Island Escape
This picturesque island devoid of cars promises tranquility. Following a 75-minute flight to Ranong, a quick minivan trip, and a 35-minute speedboat ride, visitors find themselves in a different world. Here, you’ll need to rent a motorbike or take a tuk-tuk for transport. Though the journey might deter some, those who persevere are rewarded with pristine beaches and calm seas. While luxury amenities aren’t on hand, a genuine island retreat offers bliss with budget-friendly Thai massages, fresh seafood, hidden beaches, cozy bungalow stays, snorkeling adventures to Surin Islands, and sunsets from the bohemian Hippy Bar.
Nan: An Authentic Cultural Experience
While Chiang Mai and Chiang Rai usually grab the spotlight for cultural tourism, Nan offers an unhurried experience of Thailand’s ornate temples in an idyllic environment. Just an hour’s flight from Bangkok, this town is enveloped by mountains, with awe-inspiring views such as the one from Wat Phra That Khao Noi. As you wander Nan’s charming streets, curated with traditional teak architecture housing eateries and galleries, weekends bring the lively Kuang Mueang night market. Consider renting a car to explore the province’s national parks—home to waterfalls, caves, and even wild elephants.
Khao Sok: Encounter Breathtaking Nature
Picture waking amidst the tranquil embrace of Cheow Lan Lake in a floating raft hut. Here, surrounded by towering limestone cliffs and dense rainforests, Khao Sok feels like a heavenly hideaway. While relatively unexplored by international travelers, it offers unspoiled jungle treks, serene lake cruises, and wildlife excursions nearly all to yourself. For the complete experience, consider staying in one of the lake’s floating huts or a bungalow within the jungle. Travelers on a budget may opt for a direct overnight minibus from Bangkok or a quick flight to Surat Thani, with a short journey onward to Khao Sok.
Bang Krachao: The Green Haven of Bangkok
Known as the Green Lung of Bangkok, Bang Krachao is a lush oasis amidst the urban hustle. Enclosed by the Chao Praya River, this area is car-free, preserved from the city’s pollution. Accessible via skytrain and a brief ferry ride, visitors can explore this green sanctuary on bicycles. Over the weekend, the area buzzes with activity, with attractions like the Bang Nam Peung floating market offering local sweets and crafts. Cycle to visit secluded temples or Sri Nakhon Khuean Khan park’s secret gardens. A stop at the Bangkok Tree House is ideal for refreshments or an overnight stay in its quaint cabins.