Modere's Sudden Closure Shakes the Wellness Industry

In a startling development, Modere, a prominent name in the multi-level marketing wellness sector, abruptly ceased operations in April 2025 after a 23-year run, leaving both customers and distributors in the dark and igniting a wave of speculation across the industry.

The announcement on April 11, 2025, that Modere, a renowned multi-level marketing (MLM) powerhouse known for its commitment to clean wellness products, was closing its doors sent ripples of shock through its extensive online community. Loyal customers and dedicated distributors found themselves grappling with the company’s sudden downfall, questioning what led to this unexpected end.

Modere, established in 2002, had carved out a niche as an ‘omnichannel, consumer products company,’ boasting a diverse lineup of beauty, personal care, household, and nutritional items, all marketed as being free from harmful chemicals. Among its well-loved products were the award-winning Liquid BioCell Collagen line and Curb, a dietary supplement introduced in September 2024 to aid in appetite control. In a bid to strengthen its leadership, significant appointments like that of Nate Frazier as President and Executive Chairman in late 2023 underscored Modere’s commitment to growth, with further expansions in their executive team happening in 2024.

The closure was formally communicated via their website and emails, expressing heartfelt gratitude to their supporters but lacking any clear explanation for the shutdown. This omission has only added fuel to online speculation and has disappointed its loyal base. Although the precise reasons remain unknown, the sudden nature of the closure brings to the fore questions surrounding possible financial troubles or unexpected events.

Modere’s abrupt exit signifies a pivotal moment for the clean wellness MLM market. The motives behind its closure remain a mystery, but the impact of its legacy is sure to spark debate within the industry for years to come. This event serves as a stark reminder of the unpredictable landscape of business, affecting even those perceived as thriving.